This category covers patent applications, models and designs, as well as the use of new materials and/or alternative technologies. It also covers products and services tailored to the needs of a particular market. The innovation must not feature in a pending patent application by a competing company.

This category showcases an achievement in Morocco. Particularly representative of the applicant company's expertise and performance. Applicants must ensure they have their client's approval before registering in this category.

This award is for Moroccan companies only – through actions either within Morocco or elsewhere on the African continent – that contribute to implementing a sustainable citizen-based approach that also promotes universal access to resources.

This category aims to reward exemplary cooperation with manufacturers or non-profit organizations (Morocco – Morocco or International – Morocco) resulting in the establishment of initiatives, partnerships or investments.